by : Iwan Ridwansyah & Meriza Hendri
Widyatama University, Bandung
(Dipublikasi pada : INTERNATIONAL SEMINAR & CONFERENCE Faculty of Economics Univ. Negeri Jakarta, November 5, 2010).
Abstarct
In all globalization of computerization this time, needed a human being which will open employment alone, because progresively difficult work field day isn’t it got. To open work which is good to be needed a business plan, where with matured business plan hence resistance to face can anticipate and managed to be searched way out.
Business plan is an guidance able to be developed and can follow as long as business age, and expected can give more information detailed to the all aspect operate for company in the past and period to now, and some years projection forwards. Business plan is documentation financing of which can move forward the target company which intrinsically is a planning process of marketing, operation, human resource, monetary and business management system. In digital print Diana plan business will study four important aspect in management that is administration aspect, marketing aspect, operational aspect and monetary aspect. Besides four mentioned aspect, in this innovate in used equipment facet and innovation in marketing facet. So that of management company can determine marketing plan, personel plan and monetary plan for present day situation and a period of/to come. From result analyse and solution there are some point conclusions of which can made guidance to all owners of capital to be able to figure in the fund of to company of than can assist government in the case of creating new employment.
Key words: creativity, innovation, business plan, digital printing
Background
Unemployment number increases significantly every year and it can’t be separated from internal and external factor. Some of internal factors are fails of Keluarga Berencana Program and causes increasing of population of Indonesia resident. Second, growth progresivity of consumerism causing increases requirement amount of chartered investment counsel. Third, number of entrepreneurs is still low. While, external factors are global economic crisis that causes inflation and lowering of investment number, unsinchronize of graduate competency with job requirement. Finally, low of economic ability causing influences position to bargain labor force, and others.
Community as object and subject in the problem of unemployment in Indonesia is required to be able to find solutions independently and not rely entirely on the government. Many years, the reliance on other government proved to be only delaying the problem and change the appearance of problems of unemployment, not reduce much less eroded.
Indonesian Institute of Sciences (LIPI) projected budget figures in 2009 rose to 9% from 2008 unemployment rate of 8.5%. They were forced to share the identity into open unemployment, underemployment, unemployment to temporary or incidental.Employment data for 2009 according to Bappenas mention, from 21.2 million people of Indonesia in the list of the work force, as many as 4.1 million or approximately 22.2 percent are jobless, which is dominated by a diploma and university graduates with a range of numbers over 2 million people .
Enterpreneurship was then echoed the government and universities to prevent the increasingly high unemployment in Indonesia. A solution that seems reasonable considering the number of entrepreneurs (entrepreneurs) in Indonesia is still very minimal. Ideally, a country has the entrepreneurs at least two percent of the population. While in Indonesia, the number of new entrepreneurs around 0.18 percent or about 400,000 people. In fact, the ideal amount of the total population of 220 million people was 4.4 million entrepreneurs.
In fact the realization of a business is not easy. People who are able to make it happen should the people who strong-willed, creative, innovative, hardworking, full of new ideas and bold in taking risks. One of the emerging and promising big profits is the digital print business. This type of business has a promising prospect because investment costs are not too big, the prints are the equivalent of a photo studio, operating costs are relatively cheap and also diversification of product offerings more varied than a photo studio. . . . . . . .
Artikel lengkap dikompilasi oleh/hubungi :
Kanaidi, SE., M.Si (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).
e-mail ke : kana_ati@yahoo.com atau kanaidi@poltekpos.ac.id
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